Capitulation is the evidence of mental weakness.

I’m convinced that modern society’s overall inability to stand firm with fortitude, strength, and courage is frankly sad, embarrassing, and deeply concerning.

So, why is the disease of mental weakness spreading so rapidly in our world today? Why do the masses spinelessly surrender when things get slightly difficult? Several reasons, but I keep coming back to this phenomenal quote from Eleanor Roosevelt:

“To be mature, you have to realize what you value most. It is extraordinary that comparatively few people reach this level of maturity. They seem never to have paused to consider what has value for them. They spend great effort and sometimes make great sacrifices for values that, fundamentally, meet no real needs of their own… Not to arrive at a clear understanding of one’s own values is a tragic waste. You have missed the whole point of what life is for.”

We’ve been teaching this Value Discovery process for several years, here are the four steps:

Identify What You Hate:

Part 1 Overview: When you see it in yourself or others, what is most abhorrent to you? Identifying what you can’t stand will help you pinpoint what you stand for.

Identify What You Want to Be Known For: 

Part 2 Overview: If you could only put three things on your tombstone, what do you want them to be? How do you want to be remembered? Why?

Identify What You are Known for Now:

Part 3: Go through our “How Do Others Experience Me Experiment” which will help you take inventory of your current behavior gaps.

Plan to Close the Gap: 

Part 4 Overview: Use the slight edge approach to build a strategic plan to make progress towards your desired reality.

Final Thought: “Those who stand for nothing fall for anything.” -Alexander Hamilton

Have a great weekend!


We are not constricted by our ideas, we are constricted by our ability to communicate the ideas.

A mediocre idea communicated well will outperform a fantastic idea communicated poorly.

And If your audience isn’t compelled to keep listening or reading, they won’t get to the salient points. This is self-evident whether you are speaking to an audience (simply leading a meeting) or writing a message where you are trying to get your way (simply sending a prospecting email).

Here are three different ways to magnetize your communication so they keep listening or keep reading:

Suspense: Elegant storytelling that creates an emotional investment.
Example: My iPad and my laptop were gone. My clothes, headphones, and my work equipment were gone. I walked inside to check into my hotel and walked back out to broken glass all over the parking lot. The glass on the ground was formerly my passenger door window that somebody smashed open. That was the day I got robbed by a career criminal, and this is the story of what happened next… (Note: This is a true story, by the way)

Contrarian: Prove the status quo wrong.
Example: If you replayed your health evolution from a young age to where you are today, you’d find an insane amount of food consumption was full of toxic or harmful chemicals. Many say this is unavoidable, but this is the research behind why most people are wrong and how to make sure you aren’t one of them.

Shocking: Wow, I had no idea it was like that.
Example: 53% of presentations are boring and another 44% don’t have any clear action items. In other words, 97% of presentations aren’t worth listening to (Wall Street Journal). At first I thought this data was embellished, but then I got to the bottom of it. Here’s how to make sure we find ourselves in the 3%.

Inspiration: “Take advantage of every opportunity to practice your communication skills – so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.”
– Jim Rohn

Appreciation: If you are reading this, I am tremendously grateful for the time and attention you send in this direction.

Have a great weekend!


When forced to choose between two options, choose the things you can’t buy:

  • You can’t buy peace of mind, it must be earned.
  • You can’t buy a healthy body, it must be earned.
  • You can’t buy a great marriage, it must be earned.
  • You can’t buy an intelligent mind, it must be earned.
  • You can’t buy affection from your kids, it must be earned.
  • You can’t buy authentic friendships, they must be earned.

When forced to choose between two options, choose the things that are not easily reversible:

  • Can you reverse obesity? Probably, but difficult.
  • Can you reverse anxiety? Probably, but difficult.
  • Can you reverse bad parenting? Probably, but difficult.
  • Can you reverse bad marriages? Probably, but difficult.
  • Can you reverse cognitive decline? Probably, but difficult.

Decision-Making Criteria: All the things that are not buyable and not easily reversible deserve our daily attention.


  • Peace of Mind: When will you write in your gratitude journal? When will you pray or meditate?
  • Parenting: When will you play with your kids? Which activities will you do together?
  • Intelligence: When will you read today? When will you write today?
  • Fitness: When will you exercise? When will you sleep?

Final Thought: Your money won’t buy you relationships. Your relationships won’t give you a healthy body. Your six-pack won’t make you a good person. Get your priorities straight.


Most adults make 35,000+ decisions per day. If we sleep a little more than eight hours per night, then we make approximately 2,200 choices per every waking hour (37 decisions per minute).

The average American child owns 117 different toys and 70% of kids play with 15 toys or fewer (100+ untouched toys). The average cost of a child’s toy is $14, meaning most American children have about $1,400 worth of toys that never get touched. If your family has 3 kids, then you can estimate to have $4,200 worth of unused toys in your home. 

Approximately 60% of restaurants shut down within their first year and nearly 80% before their fifth anniversary. These restaurants love to blame their failure on poor location or undercapitalization – but I think their menus deserve more criticism. Most successful restaurants have 50 – 75 menu options and most failing restaurants have menus with 125 – 150 options.  

Choice Overload Considerations:

  • Energy: Each decision depletes our available cognitive energy.
  • Paralysis: Difficult to decide, so no decision is made.
  • Delay: Evaluating several options takes too long.
  • Regret: Should have chosen something different, something better.
  • Satisfaction: Opportunity cost often yields disappointment.
  • Quality: Decision quality decreases at the end of the day.
  • Ungrateful: Discontentment is created by too many options.

Question: In what ways can you simplify your life so you don’t need to make as many decisions?

Meditate on How This Quote Applies to You: “A happy man marries the girl he loves, but a happier man loves the girl he marries.” -African Proverb


Study: A 2019 Gallup poll of 150,000 people in 140 countries found 45% of Americans felt “a lot of worry” the previous day and 55% of Americans said they felt “a lot of stress” the previous day. The rest of the world said 39% and 35%, respectively.

Question: Why does the richest nation in the history of the world have little evidence that our citizens are happier?

Answer: Perhaps we have more money, but part of the problem is that we’ve given up control of our time, which is a bigger issue than most people realize.

Psychologist, Angus Campbell’s Research: Having a strong sense of controlling one’s life is a more dependable predictor of positive feelings of wellbeing than any of the objective conditions of life we have considered.

Now Look From This Angle: Having no or very little sense of control of one’s life is a more dependable predictor of negative feelings than any of the objective conditions of life we have considered.

Disruption Inventory: I dare you to go through an entire week and log everything you react to throughout each day. Every email, text, tweet, phone call, social media notification, advertisement, mail delivery, Amazon delivery, boss request, customer request, employee request, kid request, bills, traffic, invoices, music, TV, website pop-up ads, etc.

Disruption Mitigation: After you complete the log, go through your list and ask yourself these questions:

  • How can I eliminate this disruption forever?
  • How can I eliminate this disruption temporarily, so I can respond on my terms?

Neuroscience of Disruption: Constant interruptions, disruptions, and response-requiring mandates are stressful. Why? The human brain has a strong desire to be able to predict, meaning we like certainty. When you add uncertainty (unplanned disruptions) to the equation, this is cortisol-inducing.

Unreactive: You are more confident and influential when you are unreactive. When you are always available to respond, it gives the person or thing demanding your attention the power to control you. Being overly available to anything is a sign of weakness, and it minimizes the amount of control you have over your own life. If you design your day intentionally, you don’t have to be the victim of these unending interruptions.

Consider: “Doing something you love on a schedule you can’t control can feel the same as doing something you hate.” – Morgan Housel