What is your brand? Giving language to your personal brand can be challenging. Here are some questions to answer to help get you started.
1. Where have you consistently won in your life and career?
2. What do you want to be known for?
3. What are you known for now?
4. What do you need to do to bridge the gap between the two?
5. What do you bring to the table?
6. What results should your business partners expect from you?
7. Why does it make sense for your prospects to partner with you?
8. What are your most significant wins?
9. What facts, data, testimonials, name-drops, do you have that would be captivating for your prospects to hear?
In a brief sentence or two, you should have precise language that encapsulates an answer to each of those questions.
Here are two examples:
· I am known for getting results in exceeding customer expectations. For example, I led our team in improving CSI by 27% in the last 9 months.
· I specialize in winning multi-million dollar partnerships with fortune 100 brands. Over the last three years, I have formed relationships with two fortune 100 companies and turned them into 7 figure deals.
Organizations specialize in providing their people with several unique value propositions in an effort to separate themselves from their competition. Unfortunately, individuals forget to give life to their personal value propositions to separate themselves from others competing with them in their sphere.
The reality is that people do business with people. You have probably heard that Nike recently announced that they are cutting their golf equipment line of business. Two of the largest brand ambassadors in the golf world, Tiger and Rory, were both negatively impacted by this business decision. When the media connected with them to hear their reaction to the news, they both commented specifically about their sadness related to the people that lost their jobs in the process. They really didn’t comment much about the equipment, but more the people they have been in partnership with for years.
I’ll tell you this, Tiger has taken the golf world to the next level in so many ways. But why did he decide to do business with Nike in the first place. He could have selected any company and help make them many billions. But he chose Nike. I’m convinced that decision was based on a combination of Nike’s strong brand reputation and the brands of the people within the Nike world that made a connection with Tiger.
It’s your responsibility to have pinpointed language about your personal brand and be able to communicate it with tact. Who knows, you may be like one of the Nike brand ambassadors that captivates the next Tiger Woods to partner with you and your organization.
I’d love to hear your personal brand statements/personal value propositions.
Be amazing and God bless you!
-CK