The Wall Street Journal conducted a Motivational Systems survey of 200 large company Vice Presidents about the effectiveness of presentations.  Their findings are frightening.  Do you know what they found? They concluded that only 3% of the presentations they have listened to have been stimulating.  Wow!

Here are 5 ways to help you make sure you are in the 3%

1.       Captivate your audience immediately

·         Use a relevant, yet alarming question or startling data.  Perhaps a quotation or a brief story will work. Whatever it is, you must capture the audience’s attention right away.

2.       Begin with the end in mind

·         This is one of Stephen Covey’s 7 Habits of Highly Effective People.  This particular habit correlates to presentation effectiveness too!  Always start your presentation with a focus on your desired outcome.

3.       Focus on what’s in it for the audience

·         Your primary focus throughout your presentation needs to be on the audience.  What is the value of them listening to you? How will your presentation help them?  Make sure they leave knowing those two things.

4.       Tell a story

·         Stories can be powerful, when communicated tactfully.  Include the details (who, what, when, where).   Close the story with how it relates to and benefits the audience.

5.       Close with power

·         When closing, tie it all back into your introduction. 

Use these tips to help you prepare for your next presentation.  If you really want to knock it out of the park, message me for upcoming presentation coaching opportunities at  


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